About Us
In 2021, we noticed something changing.
People no longer wanted products or services simply because they were available. They wanted more. More meaning. More relevance. More connection. More value beyond the transaction.
We visited shops, restaurants, hotels, and businesses of all kinds. Many were struggling. Customers were changing, but businesses were not changing with them. They continued to compete on products, prices, and transactions while people increasingly sought meaning, connection, and value beyond what was being sold.
Some businesses failed to notice the shift. Others noticed it too late. As relevance declined, customers moved on. Businesses struggled. Many eventually disappeared altogether.
That's where Ubigid began.
Originally, Ubigid was a marketing and creative company focused on helping businesses communicate better, build stronger brands, and connect with customers. Before that, we worked across marketing, videography, and creative fields, shaping stories, crafting experiences, and understanding how people see, feel, and move through the world.
That perspective stays with us.
But over time, we realized the challenge was bigger than branding or marketing alone.
Businesses needed new ways to understand people, create value, and adapt to a world where expectations were changing faster than ever.
So we evolved.
Ubigid became Ubgid.
Today, Ubgid is a company that builds products, services, and innovations designed around people. Not around trends. Not around technology for its own sake. Around the experiences people want, the connections they value, and the lives they are trying to build.
From the beginning, we've made deliberate bets. Some may seem unfamiliar or even unexpected at first. But meaningful progress rarely comes from repeating what's already been done.
We're not here to follow established paths.
We're here to design new ones.
Because while many companies focus on improving what already exists, we believe the greatest opportunities come from building what doesn't yet exist, but should.
Ubgid is a growing ecosystem of products, services, and platforms. Each one is designed to solve a different challenge while contributing to a shared vision of creating more meaningful human experiences.
At the center of everything is a simple belief:
People remember how something made them feel.
Every product, every platform, and every decision we make is guided by that understanding.
Mode is one expression of this belief, reimagining travel as something more intuitive, more personal, and more human.
And it won't be the only one.
We're still early.
Still exploring.
Still building.
But always with the same purpose:
To create products, services, and innovations that help people and businesses create more meaningful experiences.
Founders
Vanessa Akosua Danso and Kendra Arthur